Shazia is a senior marketing strategist and communications consultant with over two decades of experience helping organisations turn ambition into measurable growth. Based in Dubai, she brings deep experience across the GCC, working with businesses operating in complex, multi-market environments.
She has held senior marketing leadership roles across fintech, financial services, professional services and consumer sectors, with a track record spanning both established organisations and high-growth businesses. Her work combines strategic rigour with practical execution, ensuring marketing strategies are commercially grounded, culturally relevant and built for scale.
Shazia is particularly known for supporting businesses through periods of change, including market entry, repositioning and transformation. Alongside her consultancy work, she is a guest speaker at the University of Birmingham, Dubai, where she bridges academic insight with real-world application.
